cross promotion / Marketing / marketing for authors

Promoting and Marketing

I was accused the other day on FB of having a scarcity mentality, while the other person proudly proclaimed they had an abundance mentality. After I got through face-palming over the ridiculousness of it, I decided it was a good point to bring up here. You see, this person was reacting to my having asked a question after they seemingly randomly shared links to their books on someone else’s wall. Getting huffy and saying that the person had been looking for books to read… fine, I really didn’t care. But the snarky comment, when this person is known for their book spamming?

As marketing goes, in general it is considered really bad manners to be constantly pushing your books. Doing it on your own FB wall, twitter feed, or what have you is one thing. If you do it too often people will tune you out or unfollow you. But promoting your books in groups, semi-private events, other’s personal timelines… those are really bad manners and justifiably will get you tossed on your ear from most places. I know that some groups allow promotion on certain days, but even then it’s questionable.

So why is this? When we’re pushing our own work, there’s a fine line between “look at my beautiful baby!” and “hey, meester, wanna meet my seester? She’s cheap!” Desperation never looks good on anyone. But you want to, need to, sell your book and get it in front of other eyes…

You know what looks a million times better than pushing your own book? Pushing someone else’s book. Read more at Mad Genius Club… 

Sarah Hoyt

A Few Good Men in my bed.



8 thoughts on “Promoting and Marketing

  1. One of the concepts people talk about is a “post scarcity society”. Economics is based on “scarcity”, the idea that there isn’t enough of “stuff” (whatever stuff you might be thinking about) for everyone to have as much as they might want. And so different ideas are floated about the “best way” to move stuff around among the people who want it.

    For the most part, we can call this “reality.” However in science fiction people have speculated about the possibility that maybe there can be enough “stuff” for everyone to have as much as they want. If you had something like Star Trek replicators, or Drexler’s assemblers combined with practically unlimited energy, anyone could have as much “stuff” as they want. It’s an interesting exercise to speculate what such a “post scarcity society might look like but, for the time being and the foreseeable future it isn’t something we are going to see in reality.

    But I guess some people want to use it as an excuse to spam your wall with their marketing stuff. 😉

    Liked by 2 people

    • I never really understood the motivations for people in a post scarcity society. Scarcity is what motivates people to work, because they need money to buy the things they need/want. Remove that scarcity, and why should people work?

      I’ve heard the arguments that, without the need for money, people would be free to work however they wish, without worrying about success or failure, but someone needs to do crappy work. There are always crappy jobs to be done. Are these people really saying that someone will actually want to do those jobs?

      Sorry, but it just sounds like pie in the sky Utopianism to me.


  2. Well, the book was pretty good (Sarah’s tend to be), but having A Few Good Men in _my_ bed is not going to happen. *shrugs* Personal taste and all that. Your mileage obviously varries. . . 😉


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